心理营销领域称为“感官营销”,是一种广告策略,旨在吸引五种人类视觉,听觉,嗅觉,味觉和触觉中的一种或多种,以与特定产品或品牌建立情感联系。成功的感官品牌战略可以利用某些信念,感觉,思想和记忆来在客户心中建立品牌形象。例如,如果十月份南瓜香料的味道让您联想到星巴克,那绝非偶然。感官品牌可以追溯到1940年代,当时营销人员开始探索视觉在广告中的作用。当时,视觉广告的主要形式是印刷的海报和广告牌,研究重点在于其中各种颜色和字体的影响。随着电视开始进入几乎每个美国家庭的生活,广告商开始吸引消费者的声音。据信,第一部以“叮当声”为主题的电视广告是高露洁·棕榄公司于1948年播出的Ajax清洁剂的广告。

新加坡国立大学市场Essay代写:心理营销

The field of psychological marketing is called “sensory marketing” and is an advertising strategy designed to attract one or more of five human visual, auditory, olfactory, gustatory and tactile sensations to establish emotional connections with specific products or brands. . A successful sensory brand strategy can use certain beliefs, feelings, thoughts and memories to build a brand image in the minds of customers. For example, if the taste of the pumpkin spice in October reminds you of Starbucks, it is no accident. Sensory brands can be traced back to the 1940s, when marketers began to explore the role of visuals in advertising. At the time, the main form of visual advertising was printed posters and billboards, with a focus on the effects of various colors and fonts. As television began to enter the lives of almost every American home, advertisers began to appeal to consumers. The first TV commercial with the theme of “clinking” is believed to be an advertisement for Ajax cleaners broadcast by Colgate Palmol in 1948.

 

 

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