The field of psychological marketing is called “sensory marketing” and is an advertising strategy designed to attract one or more of five human visual, auditory, olfactory, gustatory and tactile sensations to establish emotional connections with specific products or brands. . A successful sensory brand strategy can use certain beliefs, feelings, thoughts and memories to build a brand image in the minds of customers. For example, if the taste of the pumpkin spice in October reminds you of Starbucks, it is no accident. Sensory brands can be traced back to the 1940s, when marketers began to explore the role of visuals in advertising. At the time, the main form of visual advertising was printed posters and billboards, with a focus on the effects of various colors and fonts. As television began to enter the lives of almost every American home, advertisers began to appeal to consumers. The first TV commercial with the theme of “clinking” is believed to be an advertisement for Ajax cleaners broadcast by Colgate Palmol in 1948.