对于公司来说,一个重要的问题是它应该为产品收取多少价格。抬高价格有意义吗?要降低价格?要回答这个问题,重要的是要考虑由于价格变化而获得或失去多少销售。这正是需求价格弹性体现出来的地方。如果公司面临弹性需求,那么其产出所要求的数量变化百分比将大于其所施加的价格变化。例如,一家面临弹性需求的公司如果将价格降低10%,则需求量可能会增加20%。显然,这对收入产生了两个影响:越来越多的人购买公司的产品,但他们都以较低的价格购买。在这种情况下,数量的增加大于价格的下降,公司将能够通过降低价格来增加收入。相反,如果公司要提高价格,则需求数量的减少将超过价格的增加,并且公司的收入将减少。

澳洲格里菲斯Eco论文代写:弹性需求

An important question for the company is how much it should charge for the product. Does it cost to raise the price? Want to lower the price? To answer this question, it is important to consider how much sales are obtained or lost due to price changes. This is where the price elasticity of demand is reflected. If the company is faced with elastic demand, then the percentage change in the quantity required for its output will be greater than the price change it imposes. For example, if a company facing elastic demand reduces its price by 10%, the demand may increase by 20%. Obviously, this has two effects on income: more and more people buy the company’s products, but they all buy at a lower price. In this case, the increase in quantity is greater than the decline in price, and the company will be able to increase revenue by lowering the price. Conversely, if the company wants to raise the price, the reduction in demand will exceed the price increase and the company’s revenue will decrease.

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